How do I get 15000 likes on Facebook?

"I want you to get me 15000 likes for my Facebook page."

If you are a social media marketeer you might have heard this request. If not, then you might be interested in learning how to get 15000 new fans for your Facebook page. 

I'm sorry to disappoint you, but I won't help on that. I never supported the fake increase in likes and it doesn't even help a brand at all. When you request such a number of new fans from your social media manager you should keep in mind that these fans will either be fake users (although Facebook is trying to spot this), or users that are probably indifferent for your brand. ROI of social media is not simply measuring the number of fans. And those that do measure it only by these are left on superficial metrics.

As the old saying goes: "Don't judge a book by its cover."

Thus, as you are not advised to judge a book by its cover, you should not judge a social media success by the number of fans. Not at least when they are increased in the middle of the night in a suspicious way. Social media entails the word social in it. You create a social presence in order to promote your brand, gain fans that will become loyal customers and convert promotion into sales. Buying fans will not lead in these results and will only allow you to be proud that you have more fans than your competitors. Is this what you're looking for?

Don't forget that social media require constant monitoring, engaging and measuring. Nothing happens overnight. Make sure you are consistent and authentic and you will reach to your desired goal over time.

Tip: stop counting your fans. At least not day by day. Focus on how to improve your brand's presence and make it more appealing to potential fans. Try to reach them on your own and don't order them like your food!